Monday, May 15, 2017

The Monthly “Unpuzzling Innovation” Book Tuning: Walk the Innovation Talk to Make a Digital Leap May 2017

Digital is the age of innovation. And innovation is what leads to differentiation.

There are many ways to differentiate and, therefore, there are many ways to pursue innovation. Talking of innovation is not new nowadays, everybody, every organization now is talking about innovation. It's been at or near the top of the business or economics agenda for a long time. However, there’re a lot of confusions about innovation and there is no magic sauce to guarantee its success. Back to basic, what is innovation, the more you look into this topic, the more difficult to give a definition of innovation, as it is such a broad topic? One of the good definitions of innovation is: "to transform the novel ideas into commercial success.” In essence, innovation is, "intentional novelty bringing sustainable benefit." After the clarification, how can you walk the innovation talk to make a digital leap?

  Walk the Innovation Talk to Make a Digital Leap

How to Walk the Innovation Talk Effortlessly? Digital is the era of innovation. Nowadays, many people and organizations are talking about innovation, but very few practice creativity persistently and manage innovation effectively, with the ability to walk the innovation talk effortlessly. There is innovation friction existing and change fatigue blocking the way. Once people get into a routine at work, they typically get stuck at the “We always do things like that” mentality, and they do not like to hear about how things could be done differently to make the work more productive, and innovative, or finding the better way to solve either the old or existing problems. So, digital business leaders today should learn how to walk the innovation talk and manage innovation in a structural way
How to Apply Creativity Wisdom in Problem Solving: Creativity is expressive, productive, inventive, innovative and emergent. The innovators are simply those who can see what's around, and easily and effortlessly discover a better way to do things. Every one of us has creative strength. Some have strength in “thinking” - generating ideas and options, reframing issues or queries in understanding things via different way; other people excel at “seeing,” or observing - spotting interesting challenges and opportunities, trend surfing or noticing the significant details that others do not; and some others are good at “acting,’ they take thoughts and notions and figure out a place, manage logistic to make the idea a reality. So how to build a highly innovative team or organization, and take a structural approach for applying creativity in problem-solving?

How to Build Innovation Strength in your Organization Digital innovation has a broader spectrum with hybrid nature, it is the incremental improvement- radical innovation continuum. It has broader scope beyond just a new product or service, radical innovation brings something that was not existing before. Incremental Innovation is more about taking something someone created and adding to it, changing it, adapting it; or to leverage the latest technology for business improvement. A fine tuned innovation is not a serendipity, how to build innovation strength in your organization?

Innovation Goes Beyond a Buzzword: Innovation" is a must word everywhere today, the trendy word obsessively filling all presentations, even of really backward organizations in most obsolete industries. Often the definition of innovation is way too broad. It is so broad that the term innovation sometimes becomes meaningless. Innovation is overused and misused by many, but it is still a useful concept. Generally speaking, "innovation means implementing ideas to create value.” This trend, forced by marketeers, in real life of the presentation rooms, causes the endless run that pushes good, proven products and businesses to disappear from the market to give way to seasonal novelties, that are usually just facelifting or cheaper versions of the older ones. This is mostly about creating the demand for "new" products among customers and replying to the demand for innovation of the management. Does innovation need to be absolutely new irrespective of time and place?

How to Define, Evaluate and Implement Innovation  Innovation has different meanings depends on the industry, but the basic concept must be the same. In a nutshell, business innovations include new business models, work processes optimization, and new products/services design and delivery, a new marketing methodology, or a new organizational experiment in business practices, workplace structure or external relations. There are both breakthrough innovation and incremental innovation as well.

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